BANGKOK — From May 26 to 30, 2026, one of Asia's most influential food and beverage trade events,
THAIFEX – Anuga Asia 2026 (THAIFEX 2026), was held at IMPACT Muang Thong Thani in Bangkok, Thailand. This year's edition spanned all 12 halls of the venue, with a total exhibition area of over 140,000 square meters — the largest in the show's history — and was inaugurated with the presence of Thai Prime Minister Anutin Charnvirakul.
Zhaoqing Zuikaixin Beverage Co., Ltd., a modern beverage enterprise from Zhaoqing, Guangdong, China, made a notable appearance with its seven major product series, leveraging the regional platform to further expand across Southeast Asia and global markets.
Zhaoqing Zuikaixin Beverage Co., Ltd. (formerly Guangdong Seven Star Bay Food Co., Ltd., with roots tracing back to the Gaoyao Haile Beverage Factory founded in 2000) is a modern beverage producer integrating R&D, manufacturing, and sales. With more than 20 years in the leisure-beverage industry, the company operates a modern production base and a professional R&D team, upholding the motto "build the brand with virtue, survive on quality" and the principle of "quality first, integrity management," committed to delivering healthy, delicious, and high-quality drinks to consumers.
In 2026, the company relocated to a new facility with a plant area of 5,500 square meters and fully upgraded equipment, enhancing both capacity and quality assurance. Built on four core strengths — source manufacturer, quality assurance, continuous hit products, and strong R&D — Zuikaixin has developed a complete portfolio spanning ambient, chilled, juice, and dairy-style beverages.
At the show, Zuikaixin presented seven product lines — White Fungus Soup, Soft Milk, Mango Pomelo Sago, 380/520, Normal Temperature, Juice, and Low Temperature — fully demonstrating its R&D and manufacturing capabilities:
This rich assortment reflects the company's core values of "product leadership, technology leadership, quality leadership," while offering overseas buyers a one-stop selection.
Guided by its mission to "bring healthy and delicious products to consumers," Zuikaixin has long looked beyond domestic borders. Its main business covers dealer recruitment, OEM cooperation, and export — with beverages sold to 36 countries and regions including Southeast Asia, Russia, South America, and North America, providing overseas clients with stable, high-quality supply and service.
As the hub of ASEAN, Thailand is a vital gateway to Southeast Asia, and THAIFEX — one of Asia-Pacific's leading F&B sourcing platforms — is an ideal venue for Zuikaixin to connect with regional channels and find local agents and OEM partners. The appearance is expected to consolidate the company's existing Southeast Asian advantages and, riding the momentum of Belt and Road trade, amplify its brand presence across ASEAN.
The company's strength has been recognized by the industry: in 2023 its products won the "Most Promising New Product" award at the Sugar & Liquor Expo, and in 2026 it received the Expo's "Best Partner Award." Alongside commercial growth, Zuikaixin continues its social commitment — donating to Guangtang Primary School (Xinqiao Town) and Zhaoqing Xingke School, earning the "Care for Education, Virtue and Beneficence" honor, and living out its vision of "creating a better future together."
From a small beverage factory in 2000 to a modern enterprise whose products reach 36 countries and regions, Zhaoqing Zuikaixin's journey is a vivid snapshot of China's leisure-beverage industry going global. Its debut at THAIFEX 2026 is more than a product showcase — it is a confident declaration to ASEAN and the world: "Meet You, Drunk in Joy." This source manufacturer from Zhaoqing is meeting the world with healthier, more delicious Eastern flavors.
